Sizzle
Branding · Packaging · Campaign
2025
Sizzle is a vodka soda brand rooted in clean, simple ingredients, reflected through its minimal design system. Made with real juice, locally sourced vodka, and soda water, Sizzle is catered toward adults seeking a more transparent drinking experience.
Sizzle branding featuring five distinct flavors, each defined by a unique pastel color and fruit illustration. The system spans packaging, digital ads, and wheat-pasted posters, creating a cohesive identity that lives both on-screen and in physical space.
