Sizzle
Branding · Packaging · Campaign
2025
Sizzle is a vodka soda brand rooted in clean, simple ingredients, reflected through its minimal design system. Made with real juice, locally sourced vodka, and soda water, Sizzle is catered toward adults seeking a more transparent drinking experience.
I began the Sizzle branding process through sketch exploration, experimenting with different can layouts, typography, and flavor systems to establish the visual direction of the brand. Early concepts leaned too heavily into a traditional soda aesthetic, so I pivoted toward a cleaner and more elevated approach that better reflected a vodka seltzer brand. The final direction focused on soft pastel palettes, minimal layouts, and playful visual elements to create a brand identity that feels youthful, fresh, and fun.
The final Sizzle logo iterations combine playful typography with subtle bubble-inspired details to capture the light, refreshing feel of a vodka seltzer brand. Rounded letterforms and energetic compositions help create a youthful, approachable identity, while the bubbly visual elements reinforce the sparkling and social nature of the product.
Sizzle branding featuring five distinct flavors, each defined by a unique pastel color and fruit illustration. The system spans packaging, digital ads, and wheat-pasted posters, creating a cohesive identity that lives both on-screen and in physical space.
