Hum Roastery
Branding · Packaging · Illustration
2025
Hum Roastery is a coffee brand inspired by hummingbirds: quick, energetic, and vibrant. Bright pastel color palettes and playful design elements reflect the brand’s lively personality. It’s catered toward young adults who value good coffee and a modern brand experience.
Initial logo ideas for Hum Roastery were sketched in Procreate on my iPad before refining the final design. Here, I experiment with the brand's personality!
Final logo iterations and brand identity for Hum Roastery, centered on a symmetrical hummingbird to represent energy and craft. The form simplifies the movement of the bird into a clean, balanced mark, paired with straightforward typography. Designed to feel approachable while working clearly across packaging, signage, and digital use.
