Hum Roastery
Branding · Packaging · Illustration
2025
Hum Roastery is a coffee brand inspired by hummingbirds: quick, energetic, and vibrant. Bright pastel color palettes and playful design elements reflect the brand’s lively personality. It’s catered toward young adults who value good coffee and a modern brand experience.
Initial logo ideas for Hum Roastery were sketched in Procreate on my iPad before refining the final design. Here, I experiment with the brand's personality!
